Hotel / private accommodation online bookings by brand in the UK 2024

We asked UK consumers about "Hotel / private accommodation online bookings by brand" and found that "Booking.com" takes the top spot, while "Laterooms" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 2,053 consumers in the UK. Seeking valuable insights about users of various accommodation platforms worldwide? Check out our reports about accommodation portals. These reports provide readers with a detailed understanding into users of various accommodation portals, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.

Hotel / private accommodation online bookings by brand in the UK as of December 2024

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Number of respondents

2,053 respondents

Age group

18-64 years

Special properties

respondents who booked hotels, vacation apartments or houses online in the past 12 months

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "From which of these online providers have you booked an accommodation – hotel or private accommodation – in the past 12 months (website or app)?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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