Number of direct sellers in the United States from 2018 to 2023, by contract type

Published by
Kasia Davies,
Jan 14, 2025

In 2023, there were around six million direct sellers operating in the United States. Specifically, there were 5.6 million part-time direct sellers and around half a million full-time sellers in the country. The size of the part-time workforce had decreased compared to the last few years.

Number of full and part time direct sellers in the United States from 2018 to 2023 (in millions)

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Source

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Release date

September 2024

Region

United States

Survey time period

2018 to 2023

Supplementary notes

The source adds the following information: "Full time seller (30 or more hours/week) or part-time seller (fewer than 30 hours/week).
Direct sellers refers to individuals who sell products/services to consumers and may sponsor people to join their team."

The release date is the date of access.

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