In a survey on Korean cultural contents in 2021 in Taiwan, participants were asked about the main negative influence on consumers' impressions of Korean beauty products. While approximately 34 percent stated that there were no reason for negative influences on K-beauty products, around 31 percent of the respondents stated that the excessive advertisement was one reason for any negative influence on K-beauty products.
Main negative influence on consumers' impression of Korean beauty products in Taiwan in 2021
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main negative influence on consumers' impression of Korean beauty products in Taiwan in 2021 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1017989/south-korea-factors-korean-beauty-products-negative-in-taiwan/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. "Main negative influence on consumers' impression of Korean beauty products in Taiwan in 2021." Chart. February 14, 2022. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1017989/south-korea-factors-korean-beauty-products-negative-in-taiwan/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. (2022). Main negative influence on consumers' impression of Korean beauty products in Taiwan in 2021. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1017989/south-korea-factors-korean-beauty-products-negative-in-taiwan/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. "Main Negative Influence on Consumers' Impression of Korean Beauty Products in Taiwan in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1017989/south-korea-factors-korean-beauty-products-negative-in-taiwan/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange, Main negative influence on consumers' impression of Korean beauty products in Taiwan in 2021 Statista, https://www.statista.com/statistics/1017989/south-korea-factors-korean-beauty-products-negative-in-taiwan/?__sso_cookie_checker=failed (last visited January 25, 2025)
Main negative influence on consumers' impression of Korean beauty products in Taiwan in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1017989/south-korea-factors-korean-beauty-products-negative-in-taiwan/?__sso_cookie_checker=failed