In December 2024, Facebook Messenger had a penetration rate of 24.5 percent in Kenya. There was a total of over 14.6 million users of the messaging platform in the country. Overall, the largest audience of Facebook Messenger was users aged 18 to 34 years, who made up 71 percent of the user base. Furthermore, users aged 55 to 64 years accounted for just 2.6 percent of Messenger's audience in Kenya.
Distribution of Facebook Messenger users in Kenya as of December 2024, by age group
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NapoleonCat. (January 14, 2025). Distribution of Facebook Messenger users in Kenya as of December 2024, by age group [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1029205/facebook-messenger-user-share-in-kenya-age/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Facebook Messenger users in Kenya as of December 2024, by age group." Chart. January 14, 2025. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1029205/facebook-messenger-user-share-in-kenya-age/?__sso_cookie_checker=failed
NapoleonCat. (2025). Distribution of Facebook Messenger users in Kenya as of December 2024, by age group. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1029205/facebook-messenger-user-share-in-kenya-age/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Facebook Messenger Users in Kenya as of December 2024, by Age Group." Statista, Statista Inc., 14 Jan 2025, https://www.statista.com/statistics/1029205/facebook-messenger-user-share-in-kenya-age/?__sso_cookie_checker=failed
NapoleonCat, Distribution of Facebook Messenger users in Kenya as of December 2024, by age group Statista, https://www.statista.com/statistics/1029205/facebook-messenger-user-share-in-kenya-age/?__sso_cookie_checker=failed (last visited January 22, 2025)
Distribution of Facebook Messenger users in Kenya as of December 2024, by age group [Graph], NapoleonCat, January 14, 2025. [Online]. Available: https://www.statista.com/statistics/1029205/facebook-messenger-user-share-in-kenya-age/?__sso_cookie_checker=failed
