According to a survey conducted by Rakuten Insight, around 37 percent of South Korean consumers stated that all of their skincare routine consists of K-beauty products only. More than half of the respondents felt that K-beauty products are more suited to their skin in comparison to non-Korean products.
Share of Korean beauty products in skincare routine among South Korean consumers as of July 2021
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Rakuten Insight. (October 11, 2021). Share of Korean beauty products in skincare routine among South Korean consumers as of July 2021 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1041555/south-korea-share-of-korean-beauty-products-in-skincare-routine/
Rakuten Insight. "Share of Korean beauty products in skincare routine among South Korean consumers as of July 2021." Chart. October 11, 2021. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1041555/south-korea-share-of-korean-beauty-products-in-skincare-routine/
Rakuten Insight. (2021). Share of Korean beauty products in skincare routine among South Korean consumers as of July 2021. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1041555/south-korea-share-of-korean-beauty-products-in-skincare-routine/
Rakuten Insight. "Share of Korean Beauty Products in Skincare Routine among South Korean Consumers as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041555/south-korea-share-of-korean-beauty-products-in-skincare-routine/
Rakuten Insight, Share of Korean beauty products in skincare routine among South Korean consumers as of July 2021 Statista, https://www.statista.com/statistics/1041555/south-korea-share-of-korean-beauty-products-in-skincare-routine/ (last visited January 07, 2025)
Share of Korean beauty products in skincare routine among South Korean consumers as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041555/south-korea-share-of-korean-beauty-products-in-skincare-routine/
