In 2018, out-of-home (OOH) advertising made up 9.3 percent of total advertising spend in Malaysia. The share of OOH advertising was forecasted to decrease slightly in 2019 and 2020. OOH ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/?__sso_cookie_checker=failed
Dentsu Aegis Network. (2019). Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Out-of-home Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/?__sso_cookie_checker=failed
Dentsu Aegis Network, Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/?__sso_cookie_checker=failed (last visited January 22, 2025)
Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/?__sso_cookie_checker=failed
