According to a survey conducted in South Korea in 2024, around 84 percent of female respondents stated that they had purchased merchandise related to a character within the previous year. Characters are popular in South Korea, making character merchandising a lucrative business. Though the share of male respondents buying character merchandise was slightly lower, at 79 percent, this is still a large portion of media users.
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender
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Korea Creative Content Agency. (October 29, 2024). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender [Graph]. In Statista. Retrieved February 02, 2025, from https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/?__sso_cookie_checker=failed
Korea Creative Content Agency. "Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender." Chart. October 29, 2024. Statista. Accessed February 02, 2025. https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/?__sso_cookie_checker=failed
Korea Creative Content Agency. (2024). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender. Statista. Statista Inc.. Accessed: February 02, 2025. https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/?__sso_cookie_checker=failed
Korea Creative Content Agency. "Share of Respondents That Have Purchased Merchandise of a Character within The Previous Year in South Korea as of June 2024, by Gender." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/?__sso_cookie_checker=failed
Korea Creative Content Agency, Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender Statista, https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/?__sso_cookie_checker=failed (last visited February 02, 2025)
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/?__sso_cookie_checker=failed
