A survey conducted by Rakuten Insight in September 2022 found that the main motivation for purchasing a wearable device was to have easier accessibility to smartphone functions, with around 52.4 percent of surveyed wearable tech owners answering that way.
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022
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Rakuten Insight. (October 20, 2022). Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1053296/south-korea-wearable-devices-purchase-motivation/
Rakuten Insight. "Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022." Chart. October 20, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1053296/south-korea-wearable-devices-purchase-motivation/
Rakuten Insight. (2022). Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1053296/south-korea-wearable-devices-purchase-motivation/
Rakuten Insight. "Motivation for Purchasing Smartwatches or Wearable Fitness/Activity Trackers in South Korea as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1053296/south-korea-wearable-devices-purchase-motivation/
Rakuten Insight, Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022 Statista, https://www.statista.com/statistics/1053296/south-korea-wearable-devices-purchase-motivation/ (last visited January 09, 2025)
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1053296/south-korea-wearable-devices-purchase-motivation/