According to a survey conducted by Rakuten Insight in Japan in 2022, 63 percent of the male respondents stated that they purchased smartwatches or wearable fitness or activity trackers to monitor and improve their state of health. The share among women was almost equally high.
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender
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Rakuten Insight. (October 20, 2022). Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender." Chart. October 20, 2022. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2022). Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons for Purchasing Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender Statista, https://www.statista.com/statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/?__sso_cookie_checker=failed (last visited January 24, 2025)
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/?__sso_cookie_checker=failed
