According to a Rakuten Insight survey in 2019 on consumer behavior in Japan, about 49 percent of male respondents mentioned the taste of alcohol-free beer as a reason against drinking it. Considerably more men than women did not like the taste of non-alcoholic beer. Men were also twice as likely to prefer the effects of alcohol when drinking beer.
Reasons for not drinking non-alcoholic beer in Japan as of October 2019, by gender
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Rakuten Insight. (November 11, 2019). Reasons for not drinking non-alcoholic beer in Japan as of October 2019, by gender [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1076418/japan-reasons-for-not-drinking-non-alcoholic-beer-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons for not drinking non-alcoholic beer in Japan as of October 2019, by gender." Chart. November 11, 2019. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1076418/japan-reasons-for-not-drinking-non-alcoholic-beer-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2019). Reasons for not drinking non-alcoholic beer in Japan as of October 2019, by gender. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1076418/japan-reasons-for-not-drinking-non-alcoholic-beer-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons for Not Drinking Non-alcoholic Beer in Japan as of October 2019, by Gender." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1076418/japan-reasons-for-not-drinking-non-alcoholic-beer-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Reasons for not drinking non-alcoholic beer in Japan as of October 2019, by gender Statista, https://www.statista.com/statistics/1076418/japan-reasons-for-not-drinking-non-alcoholic-beer-by-gender/?__sso_cookie_checker=failed (last visited January 23, 2025)
Reasons for not drinking non-alcoholic beer in Japan as of October 2019, by gender [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1076418/japan-reasons-for-not-drinking-non-alcoholic-beer-by-gender/?__sso_cookie_checker=failed
