Leading inbound travel markets for ski tourism in Italy 2023-2024

Published by Statista Research Department, Nov 9, 2024

In the winter season 2023/2024, Poland was the leading inbound market in Italy for ski tourism. Overall, Polish travelers accounted for roughly 25 percent of ski tourists in Italy during that season. The United Kingdom and Czechia followed in the ranking, representing around 20 percent and 12 percent of ski tourists, respectively.

Distribution of international ski tourists in Italy in the winter season 2023/2024, by country

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Release date

June 2024

Region

Italy

Survey time period

April to May 2024

Number of respondents

1,851¹

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

¹ The survey included accommodation establishments, ski resorts, restaurants, and other tourism activities across 61 travel destinations in Italy.

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