Almost half of the TV market's revenues in Western Europe came from Pay-TV in 2018. Pay-TV services in Western Europe include, for example: Now TV, Sky Deutschland, Canal, and Virgin Media. Advertising accounted for just under a third of TV market revenues. License fees made up the final 20 percent of revenue.
TV market revenue breakdown in Western Europe in 2018, by source
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ITMedia Consulting. (October 1, 2019). TV market revenue breakdown in Western Europe in 2018, by source [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1086460/tv-market-revenue-breakdown-western-europe/?__sso_cookie_checker=failed
ITMedia Consulting. "TV market revenue breakdown in Western Europe in 2018, by source." Chart. October 1, 2019. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1086460/tv-market-revenue-breakdown-western-europe/?__sso_cookie_checker=failed
ITMedia Consulting. (2019). TV market revenue breakdown in Western Europe in 2018, by source. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1086460/tv-market-revenue-breakdown-western-europe/?__sso_cookie_checker=failed
ITMedia Consulting. "Tv Market Revenue Breakdown in Western Europe in 2018, by Source." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/1086460/tv-market-revenue-breakdown-western-europe/?__sso_cookie_checker=failed
ITMedia Consulting, TV market revenue breakdown in Western Europe in 2018, by source Statista, https://www.statista.com/statistics/1086460/tv-market-revenue-breakdown-western-europe/?__sso_cookie_checker=failed (last visited January 23, 2025)
TV market revenue breakdown in Western Europe in 2018, by source [Graph], ITMedia Consulting, October 1, 2019. [Online]. Available: https://www.statista.com/statistics/1086460/tv-market-revenue-breakdown-western-europe/?__sso_cookie_checker=failed