Google: distribution of revenue by segment 2023

Advertising remained the main revenue-generating segment for Google in 2023. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

Distribution of Google segment revenues from 2017 to 2023

Characteristic	Google advertising revenues	Google cloud revenues	Google subscriptions, platforms, and devices*
2023	77.8%	10.8%	11.3%
2022	80.2%	9.3%	10.3%
2021	81.3%	7.5%	10.9%
2020	80.5%	7.2%	11.9%
2019	83.9%	5.5%	10.6%
2018	85.4%	4.3%	10.3%
2017	86.5%	3.7%	9.9%

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Release date

January 2024

More information

Region

Worldwide

Survey time period

2017 to 2023

Supplementary notes

* Alphabet's 2023 10k company report started listing Google's "other revenues" as "subscriptions, platforms, and devices."

Google advertising revenues are generated on our Google properties (including Google Search & other properties and YouTube) and Google Network Members’ properties. Google advertising revenues consist primarily of the following: • Google Search & other consists of revenues generated on Google search properties (including revenues from traffic generated by search distribution partners who use Google.com as their default search in browsers, toolbars, etc.) and other Google owned and operated properties like Gmail, Google Maps, and Google Play;
• YouTube ads consists of revenues generated primarily on YouTube properties; and
• Google Network Members' properties consist of revenues generated primarily on Google Network Members' properties participating in AdMob, AdSense, and Google Ad Manager.

Google Cloud revenues consist primarily of revenues from Cloud offerings, including
• Google Cloud Platform (GCP), which includes infrastructure, data and analytics, and other services
• G Suite productivity tools; and
• other enterprise cloud services.

Google other revenues consist primarily of revenues from:
• Google Play, which includes revenues from sales of apps and in-app purchases (which we recognize net of payout to developers) and digital content sold in the Google Play store;
• hardware, including Google Nest home products, Pixelbooks, Pixel phones and other devices;
• YouTube non-advertising, including YouTube Premium and YouTube TV subscriptions and other services; and
• other products and services.

Figures may not total 100 percent due to rounding.

Calculations of segment revenue distribution in 2020 based on Statista's own calculations of company data.