Traditional advertising was the most common way of reaching customers in Poland, as stated by more than half of the respondents in 2020. The second was product placement, with 40 percent of respondents. About a quarter of respondents often came across content sponsored by or produced in collaboration with brands, such as television programs, YouTube content, or articles.
Ways in which brands try to reach consumers that respondents come across most frequently in Poland in 2020
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Media & Marketing Polska. (February 11, 2020). Ways in which brands try to reach consumers that respondents come across most frequently in Poland in 2020 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1096168/poland-most-common-customer-reaching-techniques/?__sso_cookie_checker=failed
Media & Marketing Polska. "Ways in which brands try to reach consumers that respondents come across most frequently in Poland in 2020." Chart. February 11, 2020. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1096168/poland-most-common-customer-reaching-techniques/?__sso_cookie_checker=failed
Media & Marketing Polska. (2020). Ways in which brands try to reach consumers that respondents come across most frequently in Poland in 2020. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1096168/poland-most-common-customer-reaching-techniques/?__sso_cookie_checker=failed
Media & Marketing Polska. "Ways in Which Brands Try to Reach Consumers That Respondents Come across Most Frequently in Poland in 2020." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/1096168/poland-most-common-customer-reaching-techniques/?__sso_cookie_checker=failed
Media & Marketing Polska, Ways in which brands try to reach consumers that respondents come across most frequently in Poland in 2020 Statista, https://www.statista.com/statistics/1096168/poland-most-common-customer-reaching-techniques/?__sso_cookie_checker=failed (last visited January 23, 2025)
Ways in which brands try to reach consumers that respondents come across most frequently in Poland in 2020 [Graph], Media & Marketing Polska, February 11, 2020. [Online]. Available: https://www.statista.com/statistics/1096168/poland-most-common-customer-reaching-techniques/?__sso_cookie_checker=failed
