According to a survey conducted by Rakuten Insight in December 2019, approximately 78 percent of respondents aged between 25 to 34 years old did not own any smart speakers. 29 percent of the respondents under 25 years old never heard of or were not aware of the term "smart speakers".
Share of people who own smart speakers in Japan as of December 2019, by age group
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Rakuten Insight. (February 12, 2020). Share of people who own smart speakers in Japan as of December 2019, by age group [Graph]. In Statista. Retrieved February 02, 2025, from https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight. "Share of people who own smart speakers in Japan as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed February 02, 2025. https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight. (2020). Share of people who own smart speakers in Japan as of December 2019, by age group. Statista. Statista Inc.. Accessed: February 02, 2025. https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight. "Share of People Who Own Smart Speakers in Japan as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight, Share of people who own smart speakers in Japan as of December 2019, by age group Statista, https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/?__sso_cookie_checker=failed (last visited February 02, 2025)
Share of people who own smart speakers in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/?__sso_cookie_checker=failed
