According to a survey conducted by Rakuten Insight in December 2019, approximately 64 percent of respondents in Japan aged between 45 to 54 years old did not purchase smart speakers because they considered the technology not necessary. About 25 percent of all respondents considered smart speakers were too expensive to buy.
Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group
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Rakuten Insight. (February 12, 2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group [Graph]. In Statista. Retrieved February 02, 2025, from https://www.statista.com/statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight. "Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed February 02, 2025. https://www.statista.com/statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight. (2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group. Statista. Statista Inc.. Accessed: February 02, 2025. https://www.statista.com/statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight. "Main Factors against The Purchase of Smart Speakers among People in Japan as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/?__sso_cookie_checker=failed
Rakuten Insight, Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group Statista, https://www.statista.com/statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/?__sso_cookie_checker=failed (last visited February 02, 2025)
Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/?__sso_cookie_checker=failed
