According to a survey conducted by Rakuten Insight in December 2019, close to half of Japanese male respondents would purchase smart speakers if the price would be reduced or they would become more affordable. In the same survey, more than half of those respondents who did not own any smart speakers stated that they did not purchase them because they did not consider the technology to be necessary.
Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by gender
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Rakuten Insight. (February 12, 2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by gender [Graph]. In Statista. Retrieved February 02, 2025, from https://www.statista.com/statistics/1099762/japan-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by gender." Chart. February 12, 2020. Statista. Accessed February 02, 2025. https://www.statista.com/statistics/1099762/japan-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by gender. Statista. Statista Inc.. Accessed: February 02, 2025. https://www.statista.com/statistics/1099762/japan-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Factors Which Would Motivate People to Purchase Smart Speakers in Japan as of December 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099762/japan-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by gender Statista, https://www.statista.com/statistics/1099762/japan-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed (last visited February 02, 2025)
Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099762/japan-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
