According to the Statista Digital Market Insights, retail e-commerce revenues from physical goods in Latin America and the Caribbean were estimated at more than 146 billion U.S. dollars in 2024. By 2029, the electronics category is expected to surpass the 65 billion dollar mark in the region, while forecasts suggest that fashion items would reach revenues of around 41.4 billion dollars.
Retail e-commerce revenue in Latin America from 2017 to 2029, by segment
(in billion U.S. dollars)
The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war. The exact definition of the eCommerce market can be found here.
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Statista. (May 1, 2024). Retail e-commerce revenue in Latin America from 2017 to 2029, by segment (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1147673/latin-america-retail-ecommerce-sales-category/?__sso_cookie_checker=failed
Statista. "Retail e-commerce revenue in Latin America from 2017 to 2029, by segment (in billion U.S. dollars)." Chart. May 1, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1147673/latin-america-retail-ecommerce-sales-category/?__sso_cookie_checker=failed
Statista. (2024). Retail e-commerce revenue in Latin America from 2017 to 2029, by segment (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1147673/latin-america-retail-ecommerce-sales-category/?__sso_cookie_checker=failed
Statista. "Retail E-commerce Revenue in Latin America from 2017 to 2029, by Segment (in Billion U.S. Dollars)." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/1147673/latin-america-retail-ecommerce-sales-category/?__sso_cookie_checker=failed
Statista, Retail e-commerce revenue in Latin America from 2017 to 2029, by segment (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1147673/latin-america-retail-ecommerce-sales-category/?__sso_cookie_checker=failed (last visited January 22, 2025)
Retail e-commerce revenue in Latin America from 2017 to 2029, by segment (in billion U.S. dollars) [Graph], Statista, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/1147673/latin-america-retail-ecommerce-sales-category/?__sso_cookie_checker=failed
