According to a survey conducted between March and April 2020, 50 percent of the connected TV (CTV) audience in Europe were daily streamers. CTV also counted among its audience 37 percent of respondents who streamed several times a week. A share of seven percent of CTV viewers streamed less than weekly but at least monthly.
Connected TV audience in Europe in 2020, by streaming frequency
* The source notes that connected TV (CTV) is a television set connected to the internet through the built-in capabilities of a smart TV, or through a streaming device or gaming console, that enables the viewing of video content streamed on a large screen.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SpotX. (July 30, 2020). Connected TV audience in Europe in 2020, by streaming frequency [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1148004/ctv-audience-europe-by-streaming-frequency/?__sso_cookie_checker=failed
SpotX. "Connected TV audience in Europe in 2020, by streaming frequency." Chart. July 30, 2020. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1148004/ctv-audience-europe-by-streaming-frequency/?__sso_cookie_checker=failed
SpotX. (2020). Connected TV audience in Europe in 2020, by streaming frequency. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1148004/ctv-audience-europe-by-streaming-frequency/?__sso_cookie_checker=failed
SpotX. "Connected Tv Audience in Europe in 2020, by Streaming Frequency." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1148004/ctv-audience-europe-by-streaming-frequency/?__sso_cookie_checker=failed
SpotX, Connected TV audience in Europe in 2020, by streaming frequency Statista, https://www.statista.com/statistics/1148004/ctv-audience-europe-by-streaming-frequency/?__sso_cookie_checker=failed (last visited January 23, 2025)
Connected TV audience in Europe in 2020, by streaming frequency [Graph], SpotX, July 30, 2020. [Online]. Available: https://www.statista.com/statistics/1148004/ctv-audience-europe-by-streaming-frequency/?__sso_cookie_checker=failed
