Preference for the "Fleurs de France" label among French plant buyers 2020
When French plant buyers were asked, in 2020, if they valued the French origin of the plants, trees and flowers they purchased, more than 70 percent of them said this was important to them. The "Fleurs de France" label is one of the means for consumers to ensure the French origin of the plants they buy. And, it appears that in 2020, 67 percent of plant buyers who had knowledge of this label said they wanted to favor, most of the time or systematically, plants with this indication.
