During an December 2022 survey carried out among podcast listeners from the United States, 70 percent of respondents said that after hearing a product advertised in a podcast, they visited the advertiser's website. Furthermore, 67 percent of respondents said they talked to friends or family about the advertiser.
Actions taken after hearing a product advertised in a podcast in the United States as of December 2022
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Inside Radio. (February 7, 2023). Actions taken after hearing a product advertised in a podcast in the United States as of December 2022 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1205722/podcast-advertising-effectiveness-us/?__sso_cookie_checker=failed
Inside Radio. "Actions taken after hearing a product advertised in a podcast in the United States as of December 2022." Chart. February 7, 2023. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1205722/podcast-advertising-effectiveness-us/?__sso_cookie_checker=failed
Inside Radio. (2023). Actions taken after hearing a product advertised in a podcast in the United States as of December 2022. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1205722/podcast-advertising-effectiveness-us/?__sso_cookie_checker=failed
Inside Radio. "Actions Taken after Hearing a Product Advertised in a Podcast in The United States as of December 2022." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1205722/podcast-advertising-effectiveness-us/?__sso_cookie_checker=failed
Inside Radio, Actions taken after hearing a product advertised in a podcast in the United States as of December 2022 Statista, https://www.statista.com/statistics/1205722/podcast-advertising-effectiveness-us/?__sso_cookie_checker=failed (last visited January 23, 2025)
Actions taken after hearing a product advertised in a podcast in the United States as of December 2022 [Graph], Inside Radio, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1205722/podcast-advertising-effectiveness-us/?__sso_cookie_checker=failed
