According to a survey about Generation Z in China, main reasons for using social media apps of people born between the mid-to-late 1990s and early 2000s were to browse interesting contents and relieve boredom. Only around 7.1 percent of the respondents used social media apps to search for a partner.
Leading motivations for using social media apps among Generation Z in China as of 2020
Survey question:
"What are they main reasons for you to use social media apps? (multiple answers allowed)"
Generation Z refers to people born between the mid-to-late 1990s and early 2010s.
Of the 1,190 people interviewed, 738 stated to be in education, 417 to be working, and 35 to be in a different situation. 830 respondents were female and 360 male.
Of the 1,190 respondents:
272 were living in first tier cities;
290 in new first tier cities;
190 in second tier cities;
218 in third tier cities;
139 in fourth tier cities;
81 in fifth tier cities.
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KuRunData. (January 14, 2021). Leading motivations for using social media apps among Generation Z in China as of 2020 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1214294/china-reasons-for-social-media-app-usage-among-generation-z/?__sso_cookie_checker=failed
KuRunData. "Leading motivations for using social media apps among Generation Z in China as of 2020." Chart. January 14, 2021. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1214294/china-reasons-for-social-media-app-usage-among-generation-z/?__sso_cookie_checker=failed
KuRunData. (2021). Leading motivations for using social media apps among Generation Z in China as of 2020. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1214294/china-reasons-for-social-media-app-usage-among-generation-z/?__sso_cookie_checker=failed
KuRunData. "Leading Motivations for Using Social Media Apps among Generation Z in China as of 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1214294/china-reasons-for-social-media-app-usage-among-generation-z/?__sso_cookie_checker=failed
KuRunData, Leading motivations for using social media apps among Generation Z in China as of 2020 Statista, https://www.statista.com/statistics/1214294/china-reasons-for-social-media-app-usage-among-generation-z/?__sso_cookie_checker=failed (last visited April 02, 2025)
Leading motivations for using social media apps among Generation Z in China as of 2020 [Graph], KuRunData, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1214294/china-reasons-for-social-media-app-usage-among-generation-z/?__sso_cookie_checker=failed
