B2C e-commerce sales share in Russia 2023, by segment

Published by A. Melkadze, Jan 2, 2025

Large general marketplaces accounted for nearly one half of the online sales in the B2C e-commerce market of Russia in 2023. The revenue of e-grocery stores accounted for 10 percent of the total.

Distribution of B2C e-commerce sales value in Russia in 2023, by segment

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Release date

May 2024

Region

Russia

Survey time period

2023

Supplementary notes

The source defined the segments as follows:
- eGrocery includes all sales of online stores and delivery services of food products, except food sales through general and multi-category online stores and marketplaces.
- ePharma includes all online sales of pharmacies, excluding sales of pharmaceuticals through non-specialized platforms, online stores and marketplaces.
- Large general marketplaces include those in the top 20 online sellers and conducting sales in the marketplace model. As of December 2020, they were Wildberries, Ozon, Aliexpress Russia, Yandex.Market.
- Other online stores include all other B2C market eCommerce sellers.

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