Purchase frequency in online marketplaces in Spain 2023

Published by Statista Research Department, Jan 7, 2025
In 2023, over a quarter (28 percent) of digital buyers in Spain made monthly purchases on marketplaces like Amazon or AliExpress, and seven percent shopped there more than twice a month. Additionally, Spanish consumers reported that marketplaces provided the best customer experience among various online purchase channels.

Frequency of purchases in online marketplaces in Spain in 2023

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Release date

June 2023

Region

Spain

Survey time period

February 28 to March 13, 2023

Number of respondents

605 online shoppers

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "¿Y con qué frecuencia sueles comprar en…?" ("How often do you usually shop at…?")

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).

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Purchase behavior

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Spotlight: Amazon

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Topics

Online marketplaces in SpainAmazonOnline marketplacesFashion e-commerce in SpainE-commerce in Spain
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