An online marketplace is a platform designed to bring sellers and buyers together. That is the case, for example, with Amazon, eBay, and AliExpress. On this online shopping channel, the average spend of roughly eight in ten consumers was less than 100 euros in 2023.
Average purchase expenditure in online marketplaces in Spain in 2023
This question was phrased by the source as follows: "Y aproximadamente, ¿cuánto te gastaste la última vez que compraste en…?" (" Approximately how much did you spend the last time you shopped at...?").
To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Tandem Up. (June 1, 2023). Average purchase expenditure in online marketplaces in Spain in 2023 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1236498/online-marketplaces-average-expenditure-spain/?__sso_cookie_checker=failed
Tandem Up. "Average purchase expenditure in online marketplaces in Spain in 2023." Chart. June 1, 2023. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1236498/online-marketplaces-average-expenditure-spain/?__sso_cookie_checker=failed
Tandem Up. (2023). Average purchase expenditure in online marketplaces in Spain in 2023. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1236498/online-marketplaces-average-expenditure-spain/?__sso_cookie_checker=failed
Tandem Up. "Average Purchase Expenditure in Online Marketplaces in Spain in 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236498/online-marketplaces-average-expenditure-spain/?__sso_cookie_checker=failed
Tandem Up, Average purchase expenditure in online marketplaces in Spain in 2023 Statista, https://www.statista.com/statistics/1236498/online-marketplaces-average-expenditure-spain/?__sso_cookie_checker=failed (last visited January 22, 2025)
Average purchase expenditure in online marketplaces in Spain in 2023 [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236498/online-marketplaces-average-expenditure-spain/?__sso_cookie_checker=failed
