According to a 2023 survey, e-commerce giant Amazon had the highest purchase frequency among the leading marketplaces in Spain, with an average of 15 purchases per year. Carrefour followed closely behind, with about 14 purchases a year.
Frequency of purchase in leading online marketplaces in Spain in 2023
(times per year)
To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Tandem Up. (June 1, 2023). Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year) [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up. "Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year)." Chart. June 1, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up. (2023). Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year). Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up. "Frequency of Purchase in Leading Online Marketplaces in Spain in 2023 (times per Year)." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up, Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year) Statista, https://www.statista.com/statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/ (last visited January 07, 2025)
Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year) [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/