In 2022, Maggi was the food brand with the highest household penetration rate in the world, with 37 percent of households buying the brand. Lay's and Oreo ranked in second and third place, with penetration rates of 32.3 percent and 30.2 percent, respectively.
Household penetration rate of leading food brands worldwide in 2022
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Kantar Worldpanel. (June 8, 2023). Household penetration rate of leading food brands worldwide in 2022 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/?__sso_cookie_checker=failed
Kantar Worldpanel. "Household penetration rate of leading food brands worldwide in 2022." Chart. June 8, 2023. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/?__sso_cookie_checker=failed
Kantar Worldpanel. (2023). Household penetration rate of leading food brands worldwide in 2022. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/?__sso_cookie_checker=failed
Kantar Worldpanel. "Household Penetration Rate of Leading Food Brands Worldwide in 2022." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/?__sso_cookie_checker=failed
Kantar Worldpanel, Household penetration rate of leading food brands worldwide in 2022 Statista, https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/?__sso_cookie_checker=failed (last visited January 23, 2025)
Household penetration rate of leading food brands worldwide in 2022 [Graph], Kantar Worldpanel, June 8, 2023. [Online]. Available: https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/?__sso_cookie_checker=failed
