Leading food brands' household penetration in Europe 2022

Published by
Nils-Gerrit Wunsch,
Jun 8, 2023
In 2022, Knorr was the food brand with the highest household penetration rate in Europe, with over half of European households buying the brand. Kinder and Milka ranked in second and third place, with penetration rates of 50.2 percent and 46.2 percent, respectively.

Household penetration rate of leading food brands in Europe in 2022

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Release date

June 2023

Region

Europe

Survey time period

2022

Supplementary notes

Household penetration rate refers to the share of households buying a brand.
Date of release is date of access.

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