The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was 1,210 U.S. dollars in 2023. The average minimum price per post of macro-influencers with 500,000 to one million followers was 370 U.S. dollars, while the average maximum price was 5,000 U.S. dollars.
Average price per post of Instagram influencers worldwide in 2023, by number of followers
(in U.S. dollars)
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HypeAuditor. (April 25, 2024). Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor. "Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)." Chart. April 25, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor. (2024). Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor. "Average Price per Post of Instagram Influencers Worldwide in 2023, by Number of Followers (in U.S. Dollars)." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
HypeAuditor, Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars) Statista, https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed (last visited January 22, 2025)
Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars) [Graph], HypeAuditor, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/?__sso_cookie_checker=failed
