The number of Australian consumers who made purchases through social media in 2020 amounted to 5.3 million, the equivalent of around 28 percent of all internet users. Forecasts show the count of consumers in Australia who use social media for online shopping will increase to 6.4 million by the year 2024.
Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024
(in millions)
Note: consumers refers to social media users who have made at least one purchase via any social media platforms, including links and transactions on the platform itself.
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eMarketer. (July 23, 2021). Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/?__sso_cookie_checker=failed
eMarketer. "Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions)." Chart. July 23, 2021. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/?__sso_cookie_checker=failed
eMarketer. (2021). Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/?__sso_cookie_checker=failed
eMarketer. "Number of Consumers Using Social Media for Online Shopping in Australia in 2020 with Forecast to 2024 (in Millions)." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/?__sso_cookie_checker=failed
eMarketer, Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) Statista, https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/?__sso_cookie_checker=failed (last visited January 21, 2025)
Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) [Graph], eMarketer, July 23, 2021. [Online]. Available: https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/?__sso_cookie_checker=failed
