Video was the mobile internet advertising format that grew the most in Italy in 2020, with an 11 percent increase from 2019. Other display and search spending both increased nine percent, while SMS spending decreased 11 percent.
Change in mobile advertising spending in Italy in 2020, by format
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Osservatori Digital Innovation. (May 12, 2021). Change in mobile advertising spending in Italy in 2020, by format [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation. "Change in mobile advertising spending in Italy in 2020, by format ." Chart. May 12, 2021. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation. (2021). Change in mobile advertising spending in Italy in 2020, by format . Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation. "Change in Mobile Advertising Spending in Italy in 2020, by Format ." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation, Change in mobile advertising spending in Italy in 2020, by format Statista, https://www.statista.com/statistics/1257182/mobile-ad-spend-growth-format-italy/ (last visited January 07, 2025)
Change in mobile advertising spending in Italy in 2020, by format [Graph], Osservatori Digital Innovation, May 12, 2021. [Online]. Available: https://www.statista.com/statistics/1257182/mobile-ad-spend-growth-format-italy/
