In 2023, display advertising accounted for the highest share of online advertising expenditure, namely 52 percent. Search advertising ranked second with a market share of 34 percent.
Distribution of digital advertising spending in Hungary in 2023, by segment
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IAB Hungary. (March 27, 2024). Distribution of digital advertising spending in Hungary in 2023, by segment [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/?__sso_cookie_checker=failed
IAB Hungary. "Distribution of digital advertising spending in Hungary in 2023, by segment." Chart. March 27, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/?__sso_cookie_checker=failed
IAB Hungary. (2024). Distribution of digital advertising spending in Hungary in 2023, by segment. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/?__sso_cookie_checker=failed
IAB Hungary. "Distribution of Digital Advertising Spending in Hungary in 2023, by Segment." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/?__sso_cookie_checker=failed
IAB Hungary, Distribution of digital advertising spending in Hungary in 2023, by segment Statista, https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/?__sso_cookie_checker=failed (last visited January 21, 2025)
Distribution of digital advertising spending in Hungary in 2023, by segment [Graph], IAB Hungary, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/?__sso_cookie_checker=failed