Over the period of time presented, the share of video in the total advertising market in Poland fluctuated. In 2022, video accounted for 15 percent of the online advertising market in the country.
Share of video advertising in the online advertising market in Poland from 2015 to 2023
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IAB Polska. (May 9, 2024). Share of video advertising in the online advertising market in Poland from 2015 to 2023 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/?__sso_cookie_checker=failed
IAB Polska. "Share of video advertising in the online advertising market in Poland from 2015 to 2023." Chart. May 9, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/?__sso_cookie_checker=failed
IAB Polska. (2024). Share of video advertising in the online advertising market in Poland from 2015 to 2023. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/?__sso_cookie_checker=failed
IAB Polska. "Share of Video Advertising in The Online Advertising Market in Poland from 2015 to 2023." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/?__sso_cookie_checker=failed
IAB Polska, Share of video advertising in the online advertising market in Poland from 2015 to 2023 Statista, https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/?__sso_cookie_checker=failed (last visited January 23, 2025)
Share of video advertising in the online advertising market in Poland from 2015 to 2023 [Graph], IAB Polska, May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/?__sso_cookie_checker=failed