Intention of U.S. consumers to shop in-store for Black Friday sales 2024

Published by
Kasia Davies,
Jan 14, 2025

Roughly four out of 10 U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. Just about one percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

Do consumers in the United States plan on going into stores for Black Friday sales in 2024?

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Source

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Release date

October 2024

Region

United States

Survey time period

September 4 to 6, 2024

Number of respondents

356*

Special properties

Consumers across the U.S. that engage in holiday gift shopping

Supplementary notes

*Based on respondents who plan to attend Black Friday sale in-person or both online and in-person.

The source asked consumers "Do you plan on going into stores for Black Friday sales?"

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