According to a report conducted by Decision Lab in Vietnam in 2021, one in every ten respondents made a purchase based on advertisements by gamer KOLs within the last three days at the time of the survey. In total, approximately 65.4 percent of the Vietnamese esports audience purchased products advertised by gamer key opinion leaders (KOLs) in the past month.
Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date
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Decision Lab. (October 21, 2021). Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/?__sso_cookie_checker=failed
Decision Lab. "Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date." Chart. October 21, 2021. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/?__sso_cookie_checker=failed
Decision Lab. (2021). Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/?__sso_cookie_checker=failed
Decision Lab. "Share of Esports Audience Purchasing Products Advertised by Gamer Key Opinion Leaders (Kol) in Vietnam as of October 2021, by Last Purchase Date." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/?__sso_cookie_checker=failed
Decision Lab, Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date Statista, https://www.statista.com/statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/?__sso_cookie_checker=failed (last visited April 02, 2025)
Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/?__sso_cookie_checker=failed
