Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2023

Published by
Julia Faria,
Sep 5, 2024

During an October 2023 survey among women aged 15 to 25 in the United States, Frozen was the entertainment brand with the highest awareness level among female respondents in that age group, named by 97 percent. Barbie ranked second with 96 percent.

Entertainment brands with highest awareness level among women aged 15 to 25 in the United States as of October 2023

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Release date

April 2024

Region

United States

Survey time period

October 2023

Number of respondents

6,240*

Age group

15-25 years

Method of interview

Online survey

Supplementary notes

*The source surveyed 6,240 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 3,760 interviewees in the first sample and 2,480 in the second. A separate number for each age group was not provided

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Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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