Most used app categories during Spring Festival in China 2024

Published by
Lai Lin Thomala,
Mar 5, 2024
In China, short-form videos and social media were the most beloved app categories during the Spring Festival holiday in 2024, holding about 57 percent of total app usage time. Spring Festival is commonly regarded as the most important time for families to gather to celebrate and relax in China.

Share of app usage time during Spring Festival holiday in China in 2024, by app category

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Release date

February 2024

Region

China

Survey time period

February 10 to 17, 2024

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