Biggest app winners during Spring Festival in China 2024

Published by
Lai Lin Thomala,
Mar 5, 2024
In China, short-form videos and social media were the most beloved app categories during the Spring Festival holiday in 2024. On average, Chinese internet users spent almost two hours a day on short video apps during the Lunar New Year, Douyin and Kuaishou being the most popular ones.

Average daily time spent and year-on-year growth of major apps during Spring Festival holiday in China in 2024

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Release date

February 2024

Region

China

Survey time period

February 10 to 17, 2024

Special properties

in comparison with the Spring Festival in 2023

Supplementary notes

Among apps with a weekly active userbase above 100 millions, including apps which were launched before February 11, 2021; excluding tool apps.

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Topics

Lunar New Year in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesRetail industry in ChinaCoronavirus COVID-19 in China
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