As one of India's leading Bollywood actors, Akshay Kumar, was featured in the highest share of advertisements with film celebrities on television in 2023, accounting for ten percent of all TV ads featuring film celebrities. The film celebrities with the next highest share of endorsed TV ads in that year was Amitabh Bachchan.
Share of television advertisements featuring select film stars in India in 2023
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EY, & FICCI. (March 12, 2024). Share of television advertisements featuring select film stars in India in 2023 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY, und FICCI. "Share of television advertisements featuring select film stars in India in 2023." Chart. March 12, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY, FICCI. (2024). Share of television advertisements featuring select film stars in India in 2023. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY, and FICCI. "Share of Television Advertisements Featuring Select Film Stars in India in 2023." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY & FICCI, Share of television advertisements featuring select film stars in India in 2023 Statista, https://www.statista.com/statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/ (last visited January 05, 2025)
Share of television advertisements featuring select film stars in India in 2023 [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/