In the United States, Easter chocolate reached more households in 2021 than any other type of seasonal chocolate or candy. About 46.1 percent of American households bought seasonal chocolate in the seven weeks before the 11th of April 2021. Valentine's Day saw the smallest reach of non-chocolate with only 16.5 percent of households buying such candy.
Household penetration of seasonal candy in the United States in 2021, by seasonal period and type
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NCA. (March 23, 2022). Household penetration of seasonal candy in the United States in 2021, by seasonal period and type [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1302768/household-penetration-of-seasonal-candy-in-the-united-states-holiday-period/?__sso_cookie_checker=failed
NCA. "Household penetration of seasonal candy in the United States in 2021, by seasonal period and type." Chart. March 23, 2022. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1302768/household-penetration-of-seasonal-candy-in-the-united-states-holiday-period/?__sso_cookie_checker=failed
NCA. (2022). Household penetration of seasonal candy in the United States in 2021, by seasonal period and type. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1302768/household-penetration-of-seasonal-candy-in-the-united-states-holiday-period/?__sso_cookie_checker=failed
NCA. "Household Penetration of Seasonal Candy in The United States in 2021, by Seasonal Period and Type." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1302768/household-penetration-of-seasonal-candy-in-the-united-states-holiday-period/?__sso_cookie_checker=failed
NCA, Household penetration of seasonal candy in the United States in 2021, by seasonal period and type Statista, https://www.statista.com/statistics/1302768/household-penetration-of-seasonal-candy-in-the-united-states-holiday-period/?__sso_cookie_checker=failed (last visited January 20, 2025)
Household penetration of seasonal candy in the United States in 2021, by seasonal period and type [Graph], NCA, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1302768/household-penetration-of-seasonal-candy-in-the-united-states-holiday-period/?__sso_cookie_checker=failed