In Austria, Gen Z shoppers are the most eager to buy their groceries online. According to a survey carried out in between April and June 2023, 21 percent of surveyed Austrian consumers aged between 18 and 24 years old would buy grocery products via e-commerce. Millennials followed close behind, as 18 percent of them would shop for groceries online.
Share of shoppers buying groceries mostly online in Austria in the 2nd quarter 2023, by generational cohorts
*19,293 consumers from 18 countries (the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece) participated to the survey.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (November 21, 2023). Share of shoppers buying groceries mostly online in Austria in the 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1307082/online-grocery-shoppers-by-generation-austria/
Klarna. "Share of shoppers buying groceries mostly online in Austria in the 2nd quarter 2023, by generational cohorts." Chart. November 21, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1307082/online-grocery-shoppers-by-generation-austria/
Klarna. (2023). Share of shoppers buying groceries mostly online in Austria in the 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1307082/online-grocery-shoppers-by-generation-austria/
Klarna. "Share of Shoppers Buying Groceries Mostly Online in Austria in The 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1307082/online-grocery-shoppers-by-generation-austria/
Klarna, Share of shoppers buying groceries mostly online in Austria in the 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1307082/online-grocery-shoppers-by-generation-austria/ (last visited January 06, 2025)
Share of shoppers buying groceries mostly online in Austria in the 2nd quarter 2023, by generational cohorts [Graph], Klarna, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1307082/online-grocery-shoppers-by-generation-austria/
