According to a survey on social marketing in China conducted in late 2023, seven in ten surveyed advertisers reported that KOL promotion would be the main focus of their company's social marketing strategy in the coming year. Followed were brand-operated lie streaming and official social media account operation.
Most expected social marketing formats among advertisers in China in 2024
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Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com). (December 21, 2023). Most expected social marketing formats among advertisers in China in 2024 [Graph]. In Statista. Retrieved March 29, 2025, from https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/?__sso_cookie_checker=failed
Miaozhen Systems, und Various sources (GDMS, und M360, und chinanews.com). "Most expected social marketing formats among advertisers in China in 2024." Chart. December 21, 2023. Statista. Accessed March 29, 2025. https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/?__sso_cookie_checker=failed
Miaozhen Systems, Various sources (GDMS, M360, chinanews.com). (2023). Most expected social marketing formats among advertisers in China in 2024. Statista. Statista Inc.. Accessed: March 29, 2025. https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/?__sso_cookie_checker=failed
Miaozhen Systems, and Various sources (GDMS, and M360, and chinanews.com). "Most Expected Social Marketing Formats among Advertisers in China in 2024." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/?__sso_cookie_checker=failed
Miaozhen Systems & Various sources (GDMS & M360 & chinanews.com), Most expected social marketing formats among advertisers in China in 2024 Statista, https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/?__sso_cookie_checker=failed (last visited March 29, 2025)
Most expected social marketing formats among advertisers in China in 2024 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com), December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/?__sso_cookie_checker=failed
