According to a survey conducted among consumers worldwide in March 2021, 55 percent of respondents said they deemed environmental responsibility to be very or extremely important when choosing a brand, while 29 percent said they deemed it to be moderately important.
Share of consumers saying environmental responsibility is important when choosing a brand worldwide as of March 2021
Survey conducted among respondents from Brazil, Canada, China, Germany, India, Mexico, Spain, the United Kingdom, and the United States.
The source does not specify the type of the survey.
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IBM. (April 21, 2021). Share of consumers saying environmental responsibility is important when choosing a brand worldwide as of March 2021 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1310165/consumers-giving-sustainability-importance-choosing-brand-worldwide/?__sso_cookie_checker=failed
IBM. "Share of consumers saying environmental responsibility is important when choosing a brand worldwide as of March 2021." Chart. April 21, 2021. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1310165/consumers-giving-sustainability-importance-choosing-brand-worldwide/?__sso_cookie_checker=failed
IBM. (2021). Share of consumers saying environmental responsibility is important when choosing a brand worldwide as of March 2021. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1310165/consumers-giving-sustainability-importance-choosing-brand-worldwide/?__sso_cookie_checker=failed
IBM. "Share of Consumers Saying Environmental Responsibility Is Important When Choosing a Brand Worldwide as of March 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1310165/consumers-giving-sustainability-importance-choosing-brand-worldwide/?__sso_cookie_checker=failed
IBM, Share of consumers saying environmental responsibility is important when choosing a brand worldwide as of March 2021 Statista, https://www.statista.com/statistics/1310165/consumers-giving-sustainability-importance-choosing-brand-worldwide/?__sso_cookie_checker=failed (last visited January 21, 2025)
Share of consumers saying environmental responsibility is important when choosing a brand worldwide as of March 2021 [Graph], IBM, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1310165/consumers-giving-sustainability-importance-choosing-brand-worldwide/?__sso_cookie_checker=failed
