In 2024, the African country with the highest spending on programmatic advertising was Egypt, with an estimated expenditure of roughly 993 million U.S. dollars. South Africa ranked second, with an estimated spending of 692.5 million U.S. dollars.
Leading programmatic advertising markets in Africa in 2024, by spending
(in million U.S. dollars)
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Statista. (March 5, 2024). Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved March 27, 2025, from https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/?__sso_cookie_checker=failed
Statista. "Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed March 27, 2025. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/?__sso_cookie_checker=failed
Statista. (2024). Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 27, 2025. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/?__sso_cookie_checker=failed
Statista. "Leading Programmatic Advertising Markets in Africa in 2024, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/?__sso_cookie_checker=failed
Statista, Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/?__sso_cookie_checker=failed (last visited March 27, 2025)
Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/?__sso_cookie_checker=failed
