According to a survey from 2021, the e-commerce marketplace was the leading channel that generated the most spending from shoppers in Southeast Asia, at 32 percent. In comparison, 21 percent of the spend was through social commerce in Southeast Asia in 2021.
Leading online shopping channels by consumer spending in Southeast Asia in 2021
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Facebook, & Bain & Company. (September 2, 2021). Leading online shopping channels by consumer spending in Southeast Asia in 2021 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/?__sso_cookie_checker=failed
Facebook, und Bain & Company. "Leading online shopping channels by consumer spending in Southeast Asia in 2021." Chart. September 2, 2021. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/?__sso_cookie_checker=failed
Facebook, Bain & Company. (2021). Leading online shopping channels by consumer spending in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/?__sso_cookie_checker=failed
Facebook, and Bain & Company. "Leading Online Shopping Channels by Consumer Spending in Southeast Asia in 2021." Statista, Statista Inc., 2 Sep 2021, https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/?__sso_cookie_checker=failed
Facebook & Bain & Company, Leading online shopping channels by consumer spending in Southeast Asia in 2021 Statista, https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/?__sso_cookie_checker=failed (last visited January 24, 2025)
Leading online shopping channels by consumer spending in Southeast Asia in 2021 [Graph], Facebook, & Bain & Company, September 2, 2021. [Online]. Available: https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/?__sso_cookie_checker=failed