As of January 2024, Singapore had the highest LinkedIn ad reach in the Asia-Pacific region, at 81 percent of the adult population. Australia followed with an ad reach rate of almost 72 percent. In comparison, LinkedIn advertising in Japan had a reach rate of around four percent that year.
LinkedIn advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory
The source states the following: Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Reach figures are based on total registered LinkedIn members, so are not comparable with reach figures for other platforms.
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We Are Social, & Meltwater, & DataReportal. (January 31, 2024). LinkedIn advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1318147/apac-linkedin-ad-reach-rate-by-country/?__sso_cookie_checker=failed
We Are Social, und Meltwater, und DataReportal. "LinkedIn advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory." Chart. January 31, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1318147/apac-linkedin-ad-reach-rate-by-country/?__sso_cookie_checker=failed
We Are Social, Meltwater, DataReportal. (2024). LinkedIn advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1318147/apac-linkedin-ad-reach-rate-by-country/?__sso_cookie_checker=failed
We Are Social, and Meltwater, and DataReportal. "Linkedin Advertising Reach Rate in The Asia-pacific Region as of January 2024, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1318147/apac-linkedin-ad-reach-rate-by-country/?__sso_cookie_checker=failed
We Are Social & Meltwater & DataReportal, LinkedIn advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory Statista, https://www.statista.com/statistics/1318147/apac-linkedin-ad-reach-rate-by-country/?__sso_cookie_checker=failed (last visited January 21, 2025)
LinkedIn advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph], We Are Social, & Meltwater, & DataReportal, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1318147/apac-linkedin-ad-reach-rate-by-country/?__sso_cookie_checker=failed
