When asked to give luxury brands a score out of 10 on the basis of how much they trust them, global luxury consumers gave the highest average score to Hermès, making it the most trusted luxury fashion brand. Following Hermès, Chanel and Louis Vuitton came out as the most trusted luxury brands scoring over 7 out of 10. The index took into consideration 60 brands in the luxury fashion sector. Among the leading 10 most trusted brands were also the British heritage brand Burberry, U.S.-based luxury brand Ralph Lauren and Italian incumbents Prada, Gucci, Loro Piana, and Giorgio Armani.
Leading 10 luxury brands most trusted by consumers worldwide in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Vogue Business. (July 1, 2022). Leading 10 luxury brands most trusted by consumers worldwide in 2022 [Graph]. In Statista. Retrieved March 26, 2025, from https://www.statista.com/statistics/1323087/most-trusted-luxury-brands/?__sso_cookie_checker=failed
Vogue Business. "Leading 10 luxury brands most trusted by consumers worldwide in 2022." Chart. July 1, 2022. Statista. Accessed March 26, 2025. https://www.statista.com/statistics/1323087/most-trusted-luxury-brands/?__sso_cookie_checker=failed
Vogue Business. (2022). Leading 10 luxury brands most trusted by consumers worldwide in 2022. Statista. Statista Inc.. Accessed: March 26, 2025. https://www.statista.com/statistics/1323087/most-trusted-luxury-brands/?__sso_cookie_checker=failed
Vogue Business. "Leading 10 Luxury Brands Most Trusted by Consumers Worldwide in 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1323087/most-trusted-luxury-brands/?__sso_cookie_checker=failed
Vogue Business, Leading 10 luxury brands most trusted by consumers worldwide in 2022 Statista, https://www.statista.com/statistics/1323087/most-trusted-luxury-brands/?__sso_cookie_checker=failed (last visited March 26, 2025)
Leading 10 luxury brands most trusted by consumers worldwide in 2022 [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1323087/most-trusted-luxury-brands/?__sso_cookie_checker=failed
