According to a 2024 survey, WhatsApp users in Brazil had an almost equal gender distribution, with women accounting for 52 percent of the total instant messaging app users in the country, and men accounting for 48 percent. WhatsApp was the most used and favorite social media app in Brazil, reaching around 93.4 percent of the country's internet users.
Distribution of WhatsApp users in Brazil as of June 2024, by gender
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Statista. (July 1, 2024). Distribution of WhatsApp users in Brazil as of June 2024, by gender [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1323731/brazil-whatsapp-users-gender/?__sso_cookie_checker=failed
Statista. "Distribution of WhatsApp users in Brazil as of June 2024, by gender." Chart. July 1, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1323731/brazil-whatsapp-users-gender/?__sso_cookie_checker=failed
Statista. (2024). Distribution of WhatsApp users in Brazil as of June 2024, by gender. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1323731/brazil-whatsapp-users-gender/?__sso_cookie_checker=failed
Statista. "Distribution of Whatsapp Users in Brazil as of June 2024, by Gender." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1323731/brazil-whatsapp-users-gender/?__sso_cookie_checker=failed
Statista, Distribution of WhatsApp users in Brazil as of June 2024, by gender Statista, https://www.statista.com/statistics/1323731/brazil-whatsapp-users-gender/?__sso_cookie_checker=failed (last visited January 22, 2025)
Distribution of WhatsApp users in Brazil as of June 2024, by gender [Graph], Statista, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1323731/brazil-whatsapp-users-gender/?__sso_cookie_checker=failed
