In Africa, TikTok's potential advertising reach was higher in Northern Africa compared to Southern Africa. As of April 2023, some 35 million people in Northern Africa could be reached by advertising on the social media platform, compared to just under 13 million in Southern Africa. TikTok is growing quickly globally, becoming one of the main players in the social media market.
Potential advertising reach of TikTok in Africa as of 2023, by region
(in millions)
The source specifies that the values may not correspond to the actual aggregated number of daily and monthly active users.
The source adds that TikTok publishes a range for the data points, and that it uses the mid-point for calculations.
The sources does not provide data for the remaining regions, Also, data is provided by Tiktok on selected countries only, therefore, data may be lower for some regions based on the countries used.
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We Are Social, & Hootsuite, & DataReportal. (May 11, 2023). Potential advertising reach of TikTok in Africa as of 2023, by region (in millions) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1323769/tiktok-potential-advertising-reach-in-africa-by-region/?__sso_cookie_checker=failed
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of TikTok in Africa as of 2023, by region (in millions)." Chart. May 11, 2023. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1323769/tiktok-potential-advertising-reach-in-africa-by-region/?__sso_cookie_checker=failed
We Are Social, Hootsuite, DataReportal. (2023). Potential advertising reach of TikTok in Africa as of 2023, by region (in millions). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1323769/tiktok-potential-advertising-reach-in-africa-by-region/?__sso_cookie_checker=failed
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Tiktok in Africa as of 2023, by Region (in Millions)." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1323769/tiktok-potential-advertising-reach-in-africa-by-region/?__sso_cookie_checker=failed
We Are Social & Hootsuite & DataReportal, Potential advertising reach of TikTok in Africa as of 2023, by region (in millions) Statista, https://www.statista.com/statistics/1323769/tiktok-potential-advertising-reach-in-africa-by-region/?__sso_cookie_checker=failed (last visited January 22, 2025)
Potential advertising reach of TikTok in Africa as of 2023, by region (in millions) [Graph], We Are Social, & Hootsuite, & DataReportal, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1323769/tiktok-potential-advertising-reach-in-africa-by-region/?__sso_cookie_checker=failed
