Pandemic impact on online beauty shopping in the U.S. 2021-2022

Published by
L. Yltävä,
Mar 26, 2024
In 2022 nearly 50 percent of U.S. respondents from a survey on digital beauty shopping reported that they now buy more beauty products compared to before the Covid-19 pandemic. This figure is down 4 percent from the year before.

Impact of COVID-19 on online beauty purchasing habits in the United States in 2021 and 2022

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Release date

June 2022

Region

United States

Survey time period

2021 and 2022

Number of respondents

11,115 respondents

Age group

76 years and younger

Method of interview

Online survey

Supplementary notes

Sample participants consisted of the following cohorts: Gen Z, Millennials, Gen X and Baby boomers.

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Coronavirus (COVID-19): impact on e-commerce in the U.S.Coronavirus (COVID-19) in the U.S.Coronavirus (COVID-19): impact on the retail landscape in the U.S.Impact of inflation on e-commerceCoronavirus impact on retail in Canada
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